Sunday, May 1, 2011

FW: How Often Should You Update Evergreen Content

Author: BorkoQoq | Posted at: 12:03 AM |

How Often Should You Update Evergreen Content

Post image for How Often Should You Update Evergreen Content

By Michael Gray on April 28, 2011

The idea of evergreen content is that it is essentially unchanging, intended to last “a long time,”and have little or no maintenance. So isn’t updating evergreen content a bit of an oxymoron? In some cases yes, in some cases no.

This discussion is part of a larger discussion I’ve been having on Twitter about re-tweeting old posts that have no published dates on them. While I do have a solution for displaying custom date formats that doesn’t adversely affect my Google click through rate, the fact that I may be tweeting outdated information exists.

So what’s a workable solution to evergreen content?

Make it part of your annual content audit process. Every 6-18 months, review and prune your dead posts. Review your top content to see what needs to be updated or cleaned up. Treat posts that you update like seasonal content and keep the living URL the same. Clear the “already tweeted” or “already published” flags (so the post will retweet when you change the publish date) and hit the “publish” button. (side note – for those of you who are using a plugin to post your tweets and may not know, when they “publish,” it sets a field in the database so it doesn’t retweet when you make any edits. In this case you want to override that behavior and make it retweet again as if it were a new post).

If you review the content and it needs very minor changes or no changes at all, treat it as seasonal content: clear the tweeted flags and update the publish date. This will add a bit of maintenance but not much. If the information is still up to date, your followers won’t mind “a rerun or two from last season” as long as there are regular posts and you don’t tweet them in “batch mode.” (side note: as an SEO, we like to work in batch mode, so updating 20 posts in one day and having them retweet in “batch” probably won’t win you any friends). If your audience is made up of whiny SEO’s or short attention span social media gurus, expect some hating. Regular people who aren’t on Twitter all day don’t really mind; in fact, many studies have shown retweeting is an effective way to reach these people.

So what are the key takeaways from this post:

  • When you do a content audit, also look for posts with outdated information.
  • Decide if you need a full rewrite or just a cleanup.
  • Treat the content like a living URL and don’t lose any existing link equity.
  • Clear out any “already tweeted” and “already published” flags.
  • Update the publish date, republish, and re-tweet.
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Related posts:

  1. What is Evergreen Content Evergreen Content is a subject I talk about quite frequently...
  2. Short Term Content Versus Evergreen Content I’ve got a confession to make. I used to be...
  3. Matt this is not an Update Cutts C’mon Matt do we really have to have this semantics...
  4. Oddities From the Latest Google Update Man the latest update on Google is clearly showing some...
  5. Andrew Wise of SEOLinkWheelers Talks About the Panda Update The following is a sponsored post. For today’s post we’re...

Advertisers:

  1. Text Link Ads - New customers can get $100 in free text links.
  2. BOTW.org - Get a premier listing in the internet's oldest directory.
  3. Ezilon.com Regional Directory - Check to see if your website is listed!
  4. Need an SEO Audit for your website, look at my SEO Consulting Services
  5. Link Building- Backlink Build offers 45 PR5+ Backlinks for $295
  6. Directory Journal - Get permanent deep links in a search engine friendly directory
  7. Glass Whiteboards - For a professional durable white board with no ghosting, streaking or marker stains, see my Glass Whiteboard Review
  8. Links From PR9 Sites - - Get In Top 3 Google ASAP
  9. KnowEm - Protect your brand, product or company name with a continually growing list of social media sites.
  10. Scribe SEO Review find out how to better optimize your wordpress posts.
  11. TigerTech - Great Web Hosting service at a great price.

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Feed: Graywolf's SEO Blog
Posted on: Thursday, April 28, 2011 9:31 PM
Author: Michael Gray
Subject: How Often Should You Update Evergreen Content

 

Image removed by sender. Post image for How Often Should You Update Evergreen Content

The idea of evergreen content is that it is essentially unchanging, intended to last “a long time,”and have little or no maintenance. So isn’t updating evergreen content a bit of an oxymoron? In some cases yes, in some cases no.

This discussion is part of a larger discussion I’ve been having on Twitter about re-tweeting old posts that have no published dates on them. While I do have a solution for displaying custom date formats that doesn’t adversely affect my Google click through rate, the fact that I may be tweeting outdated information exists.

So what’s a workable solution to evergreen content?

Make it part of your annual content audit process. Every 6-18 months, review and prune your dead posts. Review your top content to see what needs to be updated or cleaned up. Treat posts that you update like seasonal content and keep the living URL the same. Clear the “already tweeted” or “already published” flags (so the post will retweet when you change the publish date) and hit the “publish” button. (side note – for those of you who are using a plugin to post your tweets and may not know, when they “publish,” it sets a field in the database so it doesn’t retweet when you make any edits. In this case you want to override that behavior and make it retweet again as if it were a new post).

If you review the content and it needs very minor changes or no changes at all, treat it as seasonal content: clear the tweeted flags and update the publish date. This will add a bit of maintenance but not much. If the information is still up to date, your followers won’t mind “a rerun or two from last season” as long as there are regular posts and you don’t tweet them in “batch mode.” (side note: as an SEO, we like to work in batch mode, so updating 20 posts in one day and having them retweet in “batch” probably won’t win you any friends). If your audience is made up of whiny SEO’s or short attention span social media gurus, expect some hating. Regular people who aren’t on Twitter all day don’t really mind; in fact, many studies have shown retweeting is an effective way to reach these people.

So what are the key takeaways from this post:

  • When you do a content audit, also look for posts with outdated information.
  • Decide if you need a full rewrite or just a cleanup.
  • Treat the content like a living URL and don’t lose any existing link equity.
  • Clear out any “already tweeted” and “already published” flags.
  • Update the publish date, republish, and re-tweet.

Image removed by sender. tla starter kit

Related posts:

  1. What is Evergreen Content Evergreen Content is a subject I talk about quite frequently...
  2. Short Term Content Versus Evergreen Content I’ve got a confession to make. I used to be...
  3. Matt this is not an Update Cutts C’mon Matt do we really have to have this semantics...
  4. Oddities From the Latest Google Update Man the latest update on Google is clearly showing some...
  5. Andrew Wise of SEOLinkWheelers Talks About the Panda Update The following is a sponsored post. For today’s post we’re...

Advertisers:

  1. Text Link Ads - New customers can get $100 in free text links.
  2. BOTW.org - Get a premier listing in the internet's oldest directory.
  3. Ezilon.com Regional Directory - Check to see if your website is listed!
  4. Directory Journal - Get permanent deep links in a search engine friendly directory
  5. Glass Whiteboards - For a professional durable white board with no ghosting, streaking or marker stains, see my Glass Whiteboard Review
  6. Need an SEO Audit for your website, look at my SEO Consulting Services
  7. Link Building- Backlink Build offers 45 PR5+ Backlinks for $295
  8. KnowEm - Protect your brand, product or company name with a continually growing list of social media sites.
  9. Links From PR9 Sites - - Get In Top 3 Google ASAP
  10. Scribe SEO Review find out how to better optimize your wordpress posts.
  11. TigerTech - Great Web Hosting service at a great price.
  12. What Motivates You - what makes you want to get up and be successful

This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review.

How Often Should You Update Evergreen Content

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Saturday, April 30, 2011

How Often Should You Update Evergreen Content

Author: BorkoQoq | Posted at: 8:19 AM |

 

So what's a workable solution to evergreen content?

Make it part of your annual content audit process. Every 6-18 months, review and prune your dead posts. Review your top content to see what needs to be updated or cleaned up. Treat posts that you update like seasonal content and keep the living URL the same. Clear the "already tweeted" or "already published" flags (so the post will retweet when you change the publish date) and hit the "publish" button. (side note – for those of you who are using a plugin to post your tweets and may not know, when they "publish," it sets a field in the database so it doesn't retweet when you make any edits. In this case you want to override that behavior and make it retweet again as if it were a new post).

If you review the content and it needs very minor changes or no changes at all, treat it as seasonal content: clear the tweeted flags and update the publish date. This will add a bit of maintenance but not much. If the information is still up to date, your followers won't mind "a rerun or two from last season" as long as there are regular posts and you don't tweet them in "batch mode." (side note: as an SEO, we like to work in batch mode, so updating 20 posts in one day and having them retweet in "batch" probably won't win you any friends). If your audience is made up of whiny SEO's or short attention span social media gurus, expect some hating. Regular people who aren't on Twitter all day don't really mind; in fact, many studies have shown retweeting is an effective way to reach these people.

So what are the key takeaways from this post:

  • When you do a content audit, also look for posts with outdated information.
  • Decide if you need a full rewrite or just a cleanup.
  • Treat the content like a living URL and don't lose any existing link equity.
  • Clear out any "already tweeted" and "already published" flags.
  • Update the publish date, republish, and re-tweet.


View article...

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7 Tips For Making Your Blog Posts More Readable

Author: BorkoQoq | Posted at: 1:45 AM |

You might have a lot of ideas for your blog posts and you might know many tricks on how to successfully promote your blog. However, the content on a blog is as important as your marketing tools. The reason is simple: you want readers to come back. If you get readers to come to your page, but they don't enjoy reading your blog posts, they won't be back.

You might have a great interesting idea for a blog post. But if the blog post you come up with is not readable, your idea just goes to waste. Writing good blog posts takes practice and there are a few things which you can do to make your articles more readable and enjoyable to your audience.

1. Structure your blog posts. When you write an article, make sure you have an introduction, a body and a conclusion. Your introduction should state the main idea that you're going to discuss. The body will develop your argument, in one or several paragraphs, and can contain lists and bullet points if applicable. The conclusion should be a short summary of the whole article and a restatement of the idea from the introduction. A structured text is easy to go through, and your readers will be able to get your points only by skimming it.

2. Use sub-headers. Online readers are not very patient. A long block of text will bore them and they'll be gone in seconds. Sub-headers are a great way to make blog posts more readable. They allow readers to get a quick idea on what issues you're tackling in your article and to skip to the topics they're interested in.

3. Make your blog posts coherent. Organize your ideas into paragraphs and don't suddenly skip from one topic to another. All the arguments and ideas in your blog posts should flow in a logical manner. You might know what your point is, but if you jump around from one idea to another, your readers will get tired and confused and will simply quit trying to understand.

4. Use pictures. Not all blog posts can be illustrated with pictures, but many of them can. Depending on the length of your blog post, you can use one or multiple pictures. Images attract reader's attention and make texts look friendlier.

5. Avoid using numbers and technical details. Unless you're writing for a limited number of highly specialized readers, avoid using a lot of numbers, technical names and specifications. Scatter them through the article, and try to use a conversational language.

6. Don't overestimate or underestimate your readers. You probably shouldn't explain what Facebook is, but do explain things that your readers might not understand. If your not sure how to make the difference between what you should detail and what you shouldn't, think whether your friends would understand it. If they would, it's probably common knowledge. If they wouldn't, explain it or provide a link where your readers can get some information.

7. Don't use too many keywords and don't include irrelevant links. It's understandable why you want to fill your blog posts with keywords and why you want to link both to your blog and to other websites. But remember that blog readers can easily make the difference between a text written with the audience in mind, and a text written only for SEO purposes. Place keywords strategically, only where they fit naturally into the text, and only include relevant links. Your readers will get mad if they click on a link and get to an irrelevant page.

In time, you will be able to write excellent blog posts without thinking to much about it. But, in the beginning, you have to establish a step by step routine and follow it every time you want to publish something. And checking if your blog posts are readable should definitely be part of that routine if you want to build a solid returning audience.

Original Post: 7 Tips For Making Your Blog Posts More Readable


 

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Tuesday, April 26, 2011

Reduce Your Bounce Rate In One Second

Author: BorkoQoq | Posted at: 11:57 PM |

Reduce Your Bounce Rate In One Second

So, how do you get visitors to spend more time on your site and reduce your bounce rate, without spending more than one second trying to do it?
It’s simple.
First of all get inside the control panel of your website (e.g., WordPress admin dashboard, or the equivalent on the software you are using). Now go to the section where you can tweak your CSS and other design aspects (in WordPress this is under the “Appearance” menu). Now find the line controlling the font size on your site, and increase it. That is it!
There are many case studies around the web where people used A/B testing to find how they could reduce the bounce rate, and increasing the font size works on most situations.
Just consider that the population in most developed countries is getting older and older, and that more and more people need to stare at a computer screen all day long for professional reasons (meaning our eyes are getting tired).
Then combine that with larger screen resolutions (where you have more pixels on the screen, but the actual appearance of the graphics gets smaller) and you get web visitors who would love to find a big large font on your site, so that they can read your awesome content comfortably.
And yes, I did increase the font on Daily Blog Tips a couple of months ago. It used to be 12, now it’s 13, and the bounce rate improved slightly.
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Monday, April 25, 2011

Raven SEO Tools – How to Use the Event Manager

Author: BorkoQoq | Posted at: 5:22 AM |

 

The following post is part of a series on Raven SEO tools. In this post, we're going to look at the event manager.

The event manager is quite simply a way to "mark" a day or series of days for a single website you are tracking or across an entire profile of multiple websites. Under the dashboard tab is a sub-tab labeled "event manager." If you click "add a new event," you will see a screen similar to the one one below.

Raven SEO Tools Event manager

You can name/title your event anything you want, but I suggest something short and understandable, like "Facebook follower yellow ad" or "Bat mobile infographic." You have a longer field notes section where you can put a lot more information. Then you choose a start and end date for the event (the event can be one day or multiple days). You then select single website or profile (profile makes the event attached to every website in the profile). Once you have entered the event, you will see it listed on the dashboard similar to the screenshot below

One of the other nice features is the ability to tag events. Let's say you are trying to figure out which type of engagement brings more customers to your website. You can tag events with tags like Facebook, Twitter, blog post, or Stumblupon campaign and get a better understanding of what's going on and why. Once the event has passed, a colored bar will appear on all the graphs in your account. The colored bar appears on all the graphs such as analytics, Twitter, and Facebook.

Raven SEO Tools Even tagging

If you hold your mouse over the colored bar, the name will pop up. If you named your events properly, this can help you know what happened and why at a glance.

Raven SEO Tools Event Manager Listing

You can use the event manager to track all sorts of things like adwords campaigns, Facebook campaigns, Twitter fights, subscription drives, Twitter follower "raids," and so on. Iit's up to you to decide how granular you want to get with your measurements.

If you sign up for Raven Tools through my website and become a paid subscriber, I do earn a commission. However, to be honest, I am a paying customer and use Raven Tools on a daily basis. It's one of the first things I check every morning, so I'm comfortable recommending the product. I hope that, through these tutorials, you get more value out using these tools yourself.

 

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Sunday, April 24, 2011

Internet Marketing Strategies You Must Know

Author: BorkoQoq | Posted at: 10:27 AM |

4 Internet Marketing Strategies You Must Know

I was browsing through my RSS reader today and came across an interesting post from my friend Glen Allsopp, titled The Post Your Fellow Bloggers Don’t Want You to Read.
The post basically lists four Internet marketing strategies that few bloggers are aware of. In fact one of them was completely new to me as well, and I have been working in this industry for many years. The idea is simple but pretty clever: to put a customer testimonial on your Paypal checkout page. Here is a quotation from the article:
Strategy Three: The Paypal Checkout Testimonial
One thing I’ve noticed with product launches â€" especially the Cloud Blogging launch â€" is that a lot of people will click on our Buy Now button, but not actually purchase the item. There is a measure for this called the “Cart Abandonment Rate” and our CAR was as high as 90% on some occasions.
I spoke with a few people on this topic, and watched some relevant marketing material, and was told that I should add a step between the sale and the Add to Cart screen. The reason people are more likely to click on an Add to Cart button in the first place is because it doesn’t imply commitment compared to words like Buy Now!.

Therefore, if you’re sending that traffic to an instant payment page, they often back out of the deal. The step, they told me, was a good place to insert product testimonials so further convince people that your offering is good.
Instead of adding an entirely new page, I took advantage of a little known feature in Paypal. The ability to add your own header to the Paypal payment pages. In this header I used a testimonial from one of our customers. Thanks to this, our cart abandonment rate has decreased dramatically.
If want to learn the other three strategies make sure to read the full article.
     

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Want A Website with Millions of Monthly Pageviews?

Author: BorkoQoq | Posted at: 10:27 AM |
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